Perspective
[ENG]
Perspective is an investment advisory focused on the upper-class public and is affiliated with the largest investment bank in Latin America: BTG Pactual.
The new brand makes its transparency and proximity tangible, in addition to being modern and minimalist. Completing a decade of experience, a company decided to evolve and expand its products and services in order to get closer to its customers and employees.
[PT-BR]
A Perspective é uma assessoria de investimentos com foco no público classe-alta e é afiliada ao maior banco de investimentos da América Latina: o BTG Pactual.
A nova marca tangibiliza sua transparência e proximidade, além de ser moderna e minimalista. Completando uma década de experiência, a empresa decidiu evoluir e expandiu seus produtos e serviços a fim de se aproximar de seus clientes e colaboradores.
Client: Perspective
Creative Direction: Felipe Fuentes
Design: Felipe Fuentes e Paloma Rodrigues
Motion Graphics: Felipe Fuentes
Redaction: Gisele Silva Salvador
Video Production and Editing: Felipe Fuentes
Developed in March 2021.